Dealing with the health toll and humanitarian crisis caused by COVID 19, management across the country also face enormous business challenges and must lay the groundwork for recovery. Communication with their stakeholders, both internal and external, is key in preparing the organization for a post-pandemic world. Stakeholder engagement must be an ongoing commitment to understanding their views to make relevant business decisions. Addressing the interests of customers, employees, and investors to build ongoing trust is crucial for success.
- Organizations must have a clear vision of goals and set tools to consult and communicate with stakeholders.
- One way to do this is by interviewing a portion of the stakeholders to determine needs, build trust and positive relationships to keep everyone in the loop.
- Businesses should strategize ways to tap into newly created demands and fine-tune their products helping society return to normal. This not only is a benefit for the company’s bottom line but develops goodwill within the community, keeping customers engaged and ultimately strengthening the brand.